Chantix maker Pfizer Inc. has hit upon an unusual marketing strategy for the smoking cessation drug – running ads that never even name the drug. According to The Wall Street Journal, such “unbranded product advertising” is becoming increasingly common in pharmaceutical marketing. These types of promotions are growing in popularity because there is no requirement that they include important safety information consumers should know.
Anyone who watches television has seen Pfizer’s ad for Chantix, although they might not know it. In the spot, a middle-age woman tells the camera, “At 6:30 in the morning, I have a cigarette. And then another on my way to work.” Viewers are then directed to Mytimetoquit.com, where they can receive information on smoking cessation. Visitors to the site find a link to a Chantix site that contains information on the antismoking drug, including the negative side effects. (more…)

