By Steven DiJoseph
Regardless of which dictionary you choose, the definition of “strategy†is about the same: a careful plan or method; a clever stratagem; or the art of devising or employing plans or stratagems toward a goal (http://aolsvc.merriam-webster.aol.com/home-aol.htm).
Not every plan, no matter how well-conceived or carefully formulated, adopted as a “strategy†is successful, however. Thus, history is littered with strategies gone wrong, failed strategies, and strategies that were stubbornly adhered to even as it became clear they were not working.
Thus, there comes a defining moment when every “strategy†either shows itself to be worthy of that label or not. Simply stated, once a strategy fails, it s no longer a strategy at all.
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