Brazilian Blowout Lawsuit Seeks Millions for Alleged False Claims

A <"">Brazilian Blowout class action lawsuit is seeking millions for the users of the popular hair straightening treatments. The lawsuit, filed in federal court in San Diego, California, alleges that Brazilian Blowout claims the hair treatments contain no harsh chemicals, when in fact, they expose users to formaldehyde.

The Brazilian Blowout and similar products are pricey salon treatments that promise to leave hair “frizz-free, shiny, effortlessly manageable and with plenty of body and bounce.” Results are said to last up to 12 weeks. According to its website, the Brazilian Blowout “smoothes the hair through the use of a proprietary polymer system that bonds amino acids to the surface of the hair.” The site claims that the treatment is “100% salon safe.”

In October, health officials in Oregon issued an alert to hair salons there after workers at one Oregon salon complained that they had suffered eye irritation, nose bleeds and difficulty breathing after they used the Brazilian Blowout. At the time, the Oregon Department of Consumer and Business Services, Occupational Safety and Health Division (Oregon OSHA) said it had found significant levels of formaldehyde in the hair-smoothing solution sold under the name Brazilian Blowout. It later broadened the alert, telling salons that use hair-smoothing treatments, particularly those referred to as “Keratin-based,” to take necessary precautions outlined in its formaldehyde rule. The US Food & Drug Administration (FDA) is now investigating the hair products.

According to the San Diego lawsuit, false claims regarding the ingredients in Brazilian Blowout induced class members to pay the extra money, believing that it was safe to apply Brazilian Blowout without gloves and masks, even for people who are sensitive to formaldehyde. The plaintiffs named in the lawsuit are salon owners, and claim the Brazilian Blowout products harmed their customers, and caused them to lose business.

The Brazilian Blowout lawsuit, one of many such claims filed in the wake of the Oregon health alert, seeks more than $5 million in class damages for fraud by omission, unjust enrichment, breach of warranty, intentional misrepresentation, false advertising and violation of business laws.

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