The Consumer Product Safety Commission and Advantage Publishers Group Announce Recall of 41,000 Children's Books for Choking Hazard

The CPSC and Advantage Publishers Group, of San Diego, California, are recalling some 41,000 Children’s Books because if the clear plastic container is removed from the book’s back cover or breaks, young children can access the beads in it. This poses a choking hazard to young children.

Consumers should stop using the recalled children’s books immediately and take them away from children who might still be.
The books were manufactured in Thailand and sold at national book chains, discount department stores, wholesalers and distributors, and membership warehouse clubs nationwide from May 2003 through November 2005 for about $16 for the activity books and about $6 for the board book.

To date, Advantage Publishers Group has received one report of a child accessing beads in the books’ clear plastic containers. No injuries have been reported.

The recalled children’s activity books are multi-colored with holes in the pages to touch a variety of fabrics and to push a squeaker toy, flaps to lift, and a clear plastic container with beads. The “Amazing Baby Look and Play” activity book has a yellow star on the cover. The “Amazing Baby Touch and Play” book has a brown bear on the cover.

The activity books measure about 11-inches by 11-inches, and are for children ages 12 months to 24 months. The recalled “Rattle, Rattle” board book has a magenta car on the cover. The board book measures about 5 1/2–inches by 5 ½-inches, and is intended for children ages 6 months to 18 months.

Consumers should immediately take these recalled activity and board books away from young children and contact the company for a replacement book.

For additional information, contact Advantage Publishers Group toll-free at (866) 748-3731 anytime or visit the company’s Web site at

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